Personal response depends on the viewer's individual thoughts and values. This might be sometimes in conflict with cultural values. Also when a viewer has viewed an image from a personal perspective, it is then hard to change the viewer's perception of the image, even though the image can be seen in other ways.
An image's view can arise from the history of the use of media. Some images are viewed differently due to the use of different (new) media throughout times. For example: The result of using the computer to edit images (e.g. Photoshop) is quite different when comparing images that are made and edited by hand.
The cultural perspective involves the identity of symbols. The uses of words that are related to the image, the use of heroes in the image, etc. are the symbolization of the image. The cultural perspective can also be seen as the semiotic perspective.
  • Concept
    Visual communication takes place through pictures, graphs, and charts, as well as through signs, signals, and symbols. It may be used either independently or as an adjunct to other methods.
  • Research
    Symbolization is an important definition for this perspective. The cultural perspective involves the identity of symbols. The uses of words that are related to the image, the use of heroes in the image, etc. are the symbolization of the image.
  • Marketing
    The view of images in the critical perspective is when the viewers criticize the images, and the critiques have been made in the interest of the society, although it’s an individual perspective nevertheless.
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Будем на связи!